Our Story | Creative World School Franchise | Preschool Franchise

Our Story

It All Started in 1970...

Our founders Billie and Duane McCabe, opened their first school in Independence, Missouri in 1970. Their unique vision was quickly embraced as they expanded and operated up to 45 childcare centers in seven states.

Fast-forward to today and the Creative World School tradition has bridged generations as their daughters became part of the company success and led a transition from corporate-owned schools to an incredible franchise brand. Their daughter Dr. Marianne Whitehouse now leads a dynamic corporate team as CEO with the unique experience of being raised in the Creative World School system, along with a Ph.D. in Early Childhood education.

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A Beautiful Way to Grow

As a proud 2nd generation family business, we have leveraged our experience owning and operating corporate schools to create a proven system for our franchise owners. There are currently 26 Creative World Schools in 5 states, and we are focused on our strategic franchise expansion in targeted markets. Unlike other preschool and daycare franchises who may add 20, 30, or more schools in a single year, our methodical growth ensures each of our new early learning schools are located in the ideal spot for your success. You are not just a number with Creative World School Franchising, you are a member of our family!

Meet our
Exploratorium™

When you own and operate as many schools as we have for the past 50 years, you learn a thing or two, or a hundred! We believe that a child’s environment is essential to their learning. This belief led us to create something that you won’t find in any other preschool or daycare franchise opportunity. Meet our Exploratorium™: a unique central atrium within each of our schools. Every day, our preschool and pre-k children are invited into this interactive and engaging World of Wonder!

This dynamic space is the foundation for our proprietary curriculum and the centerpiece of our building. Our Exploratorium™ curriculum recognizes the uniqueness of childhood and the special qualities that children possess as they experiment and explore their world. Today’s children are measured not merely by academic skills, but by their ability to interpret, interact, and adapt to an ever-changing future. Drawing on the concepts of Multiple Intelligences Theory, we give children opportunities to enhance and express every dimension of their intelligence by integrating traditional types of learning with hands-on learning. We believe our Exploratorium™ prepares children in a unique way by giving them the tools they will need to become active participants in their own education.

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An Unbeatable Culture

Throughout everything we do, our strong Creative World School culture is centered around innovative engagement with children and families. What does this mean? We place our focus on building the following core values in everyone:

Spark Your Creativity

Think beyond the box. Have the courage & vision to imagine…


See the Wonder

Look for the “AHA” moments. Be curious!


Giggle & Smile

Have fun! Share your joy & excitement!


Make Learning Your Heartbeat

Discover & embrace the questions that make you ponder!


Be the Difference

Be inspired & inspire others. Work together & give back!


Do Your Best

Set the bar high. Act with excellence & integrity!


Dream Big

Be bold and innovate. Celebrate the tickle in your brain!

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A Letter From Our CEO

Hello and Welcome to Our World!

Our journey at Creative World School has been a long and thrilling ride! More than 45 years ago, my parents began with a vision to invest in communities and partner with families to provide our youngest students with the best experience in Early Education. Fast forward to today, Creative World is growing as an industry leader in the franchise world!

I have always defined our franchise system as “small, but mighty”. I truly feel that when you become a CWS owner, you become part of my family. We collaborate, support each other, and celebrate each other’s successes.

On a broader scale, I believe that our Creative World philosophy builds on the love of learning we all share. From owners to staff, to our students and their families, we encourage a culture of asking questions. Curiosity is an important part of growing and is a catalyst to exploration and discovery...at every age.

Owning a Creative World School is fulfilling in many ways. Of course, it’s a great investment, just ask our current Franchisees (many of whom own more than one location). But CWS ownership is so much more! When you open your doors, you are making a positive and profound impact on children and families in the community you serve. Learning truly is our heartbeat.

I am so glad you are here and I am excited to share more about what makes Creative World special!

Sincerely,

Dr. Marianne Whitehouse, Ph.D.

A Letter From Our CEO

Hello and Welcome to Our World!

Our journey at Creative World School has been a long and thrilling ride! More than 45 years ago, my parents began with a vision to invest in communities and partner with families to provide our youngest students with the best experience in Early Education. Fast forward to today, Creative World is growing as an industry leader in the franchise world!

I have always defined our franchise system as “small, but mighty”. I truly feel that when you become a CWS owner, you become part of my family. We collaborate, support each other, and celebrate each other’s successes.

On a broader scale, I believe that our Creative World philosophy builds on the love of learning we all share. From owners to staff, to our students and their families, we encourage a culture of asking questions. Curiosity is an important part of growing and is a catalyst to exploration and discovery...at every age.

Owning a Creative World School is fulfilling in many ways. Of course, it’s a great investment, just ask our current Franchisees (many of whom own more than one location). But CWS ownership is so much more! When you open your doors, you are making a positive and profound impact on children and families in the community you serve. Learning truly is our heartbeat.

I am so glad you are here and I am excited to share more about what makes Creative World special!

Sincerely,

Dr. Marianne Whitehouse, Ph.D.

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